Lights out for Sheraton Imperial Kuala Lumpur: Hotel goes dark for Earth Hour 2014 as part of Worldwide Movement for Environment
KUALA LUMPUR, March 2014 – It’s lights out for Sheraton Imperial Kuala Lumpur Hotel.
The hotel joined millions around the world in turning off lights for Earth Hour 2014 to illuminate a powerful message about environmental awareness and action.
Earth Hour 2014 took place on March 29 at 8:30 p.m. local time. Created by the World Wildlife Fund (WWF), Earth Hour is the largest movement for the planet in human history, spanning 7,000 cities, over 150 countries, with a digital reach of 200 million.
This year’s theme is “Use Your Power.” With that in mind, Sheraton Imperial Kuala Lumpur Hotel activated a range of energy-saving measures during Earth Hour, including turned off exterior signage lighting, dimmed or turned off non-essential interior lighting, used candlelight in appropriate public areas such as restaurants and bars.
Besides using in-room television messages and elevator digital signage to inform guests about Earth Hour observances, guests were encouraged to switch off the lights in their rooms and join the others for a simple yet meaningful cocktail event at the lobby to witness Earth Hour.
Last year, Earth Hour broke records to cement itself as the largest voluntary action for the environment. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
Starwood’s pioneering Global Citizenship philosophy reflects the same dedication to sustainability among its 181,400 associates worldwide. In 2013, nearly 600 hotels participated in Earth Hour in various ways.
This year will mark Starwood’s sixth annual participation in Earth Hour, making it one of the largest worldwide companies to make a pronounced global statement with a voluntary hour of darkness. Earth Hour is just one of the many ways Starwood acts in support of its 30/20 by 20 goals, which is the company’s commitment to reduce energy consumption by 30% and water consumption by 20% by 2020 across its entire portfolio.
Sheraton Imperial Kuala Lumpur Hotel is located at Jalan Sultan Ismail, 50250 Kuala Lumpur, Wilayah Persekutuan, 603 2717 9900. Online: sheratonimperialkualalumpur.com.
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 29, 2014 at 8:30 PM to show their support for environmentally sustainable action. In 2014, Earth Hour’s Use Your Power concept invites individuals and organizations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2013 involved hundreds of millions of people in over 150 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.